Purpur

Campaign Objective:

Founded locally in 2002, Purpur is now a well-established fashion brand with an international e-commerce store as well as 8 outlets nation-wide. The main objective is to increase the online presence of Purpur particularly on TikTok.

Campaign Description:

We assist them in increasing brand awareness and user engagement through influencer campaign management. During the campaign, 3 influencers were engaged to visit one of the Purpur physical stores to create TikTok content about their store environment and try on the clothes. Another 7 influencers were engaged to create TikTok content about dating style with Purpur clothes. We found that the videos with store visitation theme had higher engagement than the videos with dating day theme. This could be due to the fact that the audience is more interested in the content featuring the store and showing multi-transitions of different types of clothes.

Deliverables:

10x TikTok video post